K18 Hair Longevity Lab London Pop-Up

/ Pop-Ups /

Turning Complex Hair Science Into Personal Discovery

/ K18 HAIR /

Hair Longevity Lab

For K18 Hair's first-ever UK pop-up, the opportunity was bigger than launching FutureIQ™. K18 wanted a bold physical expression of its science-led brand that could capture attention, make hair longevity easy to understand and create buzz around its newest innovation. OBE brought that ambition to life with the Hair Longevity Lab in Malaysia Square at the main entrance of Battersea Power Station, a high-profile settings that offered both a striking backdrop for content and access to an audience passionate about cutting-edge beauty and hair care.

From the holographic exterior to the consulting journey inside, OBE designed the experience to move guests from curiosity to education to product discovery. Scalp scans and one-to-one consultations with K18 technicians gave guests personalized insight into their own scalp health, while results cards, product sampling and a discovery wall connected those insights back to FutureIQ™ and K18's wider science-based range. Available at SpaceNK messaging completed the journey, creating a direct bridge from experience to retail partner.

Across three days, the Hair Longevity Lab welcomed 1,035 guests, exceeding K18's attendance goal, while its distinctive design and personalized experience extended the launch beyond the footprint through earned media, lifestyle coverage and social sharing.